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Take a Tour With Us!

Mexico has been making wine longer than any other country in the Americas, a full 242 years longer than the oldest winery in the United States. But for social, religious and governmental reasons wine has not been fully embraced by the native population. This country has been a tequila, brandy and beer culture for hundreds of years as these are enjoyed in abundance at fiestas and celebrations.

Wine is still considered a beverage for the wealthy and foreigners, but times are changing. With wineries opening world-class restaurants and event spaces, wine is becoming more accessible to the people. Enotourism is becoming a new revenue stream for many in the agricultural and tourism industries.

The Difference Between Baja Wine and Central Mexico Wine

If you see a Mexican wine outside of Mexico, more than likely it’s from the Baja wine region. Ninety percent of the wines exported from Mexico are from the Baja California peninsula. While Baja is more established in wine tourism with wine tasting rooms, chef-led restaurants and hotels, emerging regions should not be overlooked.

Central Mexico is making wines of exceptional quality and can easily compete on the international stage. Baja makes wines in the jammy, low acidity style of California (think Paso Robles with even more overripe fruit), but Central Mexico produces European style wines with more structure and higher acidity due to the semi-arid climate and 30-40 degree diurnal temperature swings.

Read about our visit to the Queretaro winery: Puerta del Lobo Winery

Wine Tourism in Central Mexico

There is a lot going on in the Heart of Mexico wine regions, particularly in Queretaro and Guanajuato. There seems to be a wine festival every month between March and November. Some of the more popular ones are the 100 Mexican Wines Fest in February (different location every year), BubbleFest in March at Freixenet Finca Sala Vivé, National Wine and Cheese Festival over three weekends in May and June in Tequisquiapan, and vendimias (harvest) during the months of July, August and September. Music, food and of course, lots of wine are always on the itinerary.

Wine tasting in Central Mexico is very different from visiting wineries in the United States. If you have visited wineries on the West coast of the U.S. you have no doubt experienced the cash-and-dash approach where you run in, pay $10-$15, taste the wines and drive 10 minutes down the road to the next winery. While Mexican wineries are adding wine bars, you will still need an advocate to help move things along if you don’t want to spend most of your day at just one winery.

In Central Mexico, you need to make a reservation. Everything is an experience. You will tour the vineyard or the barrel room, see the fermentation tanks, then sit down to a detailed instructor-led see, swirl, smell and sip. They don’t always have wine tasting guides scheduled and finding someone who speaks English can be hard to come by. 

And this is where we come in.

We offer customized wine tours for you to explore the wineries of Queretaro and San Miguel de Allende, plus pueblos magicos and mercados through our tour company Heart of Mexico Wine Tours.

Our Wine Experience

We love living in colonial Mexico, the heart of Mexico. We have explored every corner of Queretaro and Guanajuato and have customized our Queretaro tours and San Miguel tours according to specific interests.  We’ve explored many wineries and wine festivals on our own, and have become familiar with many of the wineries. 

Tom has worked in the wine industry for 33 years and is a walking wine encyclopedia. He can tell you about the terroir, climate, crush and fermentation process. Tiffany has worked in tourism from theme parks and conventions for 25 years.  

We feel we would be the perfect tour guides for you on our Heart of Mexico Wine Tours because of our prior wine industry experience, knowledge of the Mexican roads and personal relationships with the wineries. 

Heart of Mexico Wine Tours

We created Heart of Mexico Wine Tours to show you the best of Central Mexico. From beautiful historical centers, wine regions and natural wonders, we want you to experience it all!

We’ve put together a few wine tours and culture tours that let you maximize your time and experiences. Whether you want to focus just on wine, have time to shop for artisan crafts or spend time in the outdoors, we have the perfect tour for you.

PLEASE NOTE: Face masks must be worn over your nose and mouth anytime you are in a vehicle. We follow all state COVID guidelines, and hand sanitizer must be used at every establishment.

SINGLE SUPPLEMENT: $50.00 USD on any tour

*If you would prefer to customize your tour, please fill out the form below and we will help you with the itinerary and pricing.*


The Perfect Wine and Pueblo Magico Tour

$235.00 USD per person. Pick up in Queretaro. 

*All Inclusive- 8 hours

Who Would Enjoy This? Almost everyone! It has a little bit of everything.

Explore the wine region of Queretaro and hike the third largest monolith in the world!

This day trip is the perfect mix of outdoor fun and wine tasting. Start your morning hiking the third largest monolith in the world, Pena de Bernal, in the little pueblo magico of Bernal. Afterwards, grab a gordita and wander the little shops for cajeta, cheese and souvenirs. At the first winery, taste your choice of wines while looking out over Pena de Bernal. Continue on to the second winery where you can sample more wines with a late lunch while overlooking the vineyards.


hiking admission, gorditas, wine and lunch, transportation and water.



The Queretaro Wine Lovers Tour

 $265.00 per person. Pick up in Queretaro.

*All Inclusive- 8 hours

Available: Thusday- Monday

Who Would Enjoy This? As the name implies, wine lovers.

If you want to visit the best wineries based on your wine preferences, this tour is for you. We will taste the top wines at three different wineries. This tour will showcase the best grape varietals that grow in the Queretaro wine region.  Appetizers at each winery are included to keep you from getting too loopy.

*Price includes all food and wine. It does not include touring the production areas.


The Pueblos Magicos Tour

$185.00 per person. Pick up in Queretaro.

Who Would Enjoy This? Shoppers, photographers and cultural lovers. Thursday-Sunday

Visit two unique pueblos magicos in the state of Queretaro. In Bernal, you will have time to climb the third largest monolith in the world, eat a gordita and shop for unique gifts like spirit stones, cajeta and handmade clothing. Next, we visit a small artisanal goat cheese place for a tasting. We will finish in Tequisquiapan where you will have time to wander the twisting streets, visit the artisan mercado in search of amber and fire opals, have a drink at the Freixenet wine bar or have lunch (not included), and soak up the slower pace of Mexican life around the plaza.


Hiking admission, gordita, cheese tasting, transportation and bottled water

Not included: Lunch and any additional food and drink

Barbacoa, Wine and Beer Tour

$225 per person. Pick up in Queretaro. 

Tour time: 5-6 hours

Available Saturday and Sunday only.

Who would enjoy this? Beer lovers, wine lovers and foodies who enjoy local cuisine. 

For those that have limited time but still want to see and taste the local cuisine, this tour is perfect. This tour features lamb barbacoa, a specialty in the Hidalgo and Queretaro region, fantastic red wines at an organic family winery, and beer from the best known craft beer producer in the state of Queretaro.

For those that have limited time, but still want to see and taste the local cuisine, this tour is perfect. Skip breakfast because we will start our day early feasting on lamb barbacoa tacos, a favorite dish that is only served on weekends. You can watch the ladies make tortillas and the men pull the meat from the pit. Our next stop is a third generation family-owned organic winery where you will taste 5 different wines. Our last stop is the famous craft beer Cerveceria Hercules where you can taste a flight of their world-class beers. You can choose to go back to your hotel or stay for a meal. 


Lamb barbacoa tacos, tasting of 5 wines, cheese plate, flight of beer, water, transportation.

Not included: food at Hercules and any additional food and drinks at winery. 

San Miguel Tours

Dolores Hidalgo Wine Tasting Tour

$235.00 USD per person. Pick up in San Miguel de Allende

Who Would Enjoy This? Shoppers, photographers, history and wine lovers. Wednesday-Sunday

San Miguel is surrounded by magic towns, and one of the most significant is Dolores Hidalgo. The town is named after Father Hidalgo who taught the townspeople the art of talavera and uttered El Grito– The call that began the Mexican War of Independence against the Spanish in 1810. Shop for talavera, walk through the plaza and taste uniquely flavored ice cream (mezcal, anyone?) and have time to explore the mercado and museums.

Next, visit the oldest winery in the state of Guanajuato known for its wines and architectural design. Here you can taste wines of your choice and nibble on an appetizer. Last, we will visit one of the youngest and most modern wineries in the state. Sample some of the wines and afterwards you will have time to dine in their spacious restaurant (not included*) or head back to San Miguel in plenty of time to watch the sunset.


Transportation, a bit of history, gorgeous scenery, wines at 2 wineries, an appetizer, and bottled water.

*Lunch at Tres Raices is not included.

**If you would like a full winery production tour, please let us know. Price will increase**

For pick up in Queretaro, please add a flat rate $50.00 USD to the group.

San Miguel Wine Lover's Tour

$265.00 USD per person. Pick up in San Miguel de Allende

Who Would Enjoy This? As the name implies, wine lovers. Available Wednesday- Sunday. 


If you want to visit the best wineries, this tour is for you. We will enjoy the top wines at the three best wineries in the state of Guanajuato. This tour will showcase the most ideally suited grape varietals that grow in the Guanajuato wine region from two of the oldest and one of the newest wineries in the state. We will sample the best selection of wines at each winery based on your taste preferences. Appetizers at each winery are included to keep you from getting too loopy.

*Price includes all food and wine. It does not include touring the production areas. We can provide a tour at the first winery at no additional cost.

Available: Wednesday- Sunday

Why Are Our Wine Tours A Great Value?


-Individualized attention.

-We take pictures of you throughout your tour (candid and posed).

-We have already done the research for you to find the best wineries.

-We make the reservations for you.

-We show you the regional and local food of the area(s).

-Expat wannabe? Ask us anything about living in Mexico.

-We are experienced at Mexican driving.

  • There are 2 speeds on Mexican highways: Mach 7 or turtle crawl. Nothing in between.

Payment and Cancellation Policy 

When you make a reservation, a $50.00 USD per person non-refundable deposit is due to block the date. Payments are not made through the website. We will contact you by email.

SINGLE SUPPLEMENT: $50.00 USD on any tour.

Total amount is due once reservations are confirmed.


50% refund if you cancel  8 days or more before your tour.

No refund if you cancel 7 days or less before your tour. 

Payments can be made through Zelle, PayPal or pesos in person (under certain conditions). 

Do you want to customize your own tour? 

We can do that for you!

Starting rate is $125.00 per person for either San Miguel or Queretaro wineries and attractions

Fully Customize Your Tour

If you would like to customize your tour, we want to know more about what interests you.

Tell us your wine preferences, what you want to experience, see, taste, do. These can include local food, beer, cheese farms, a high-end restaurant, hiking, mercados, etc.

The more details you can give us on what you enjoy, the easier it is to narrow down the wineries and attractions for you.

  • What types of wines do you like?
  • Whites, reds, sparkling?
  • Grape varietals?
  • Oak or unoaked?

Make the most of your vacation or recon trip with the most customized tour available anywhere. We look forward to introducing you to this exceptional wine region.

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